LP1 - Marcos Inácio Severo de Almeida
Marcos Inácio Severo de Almeida
Formação Acadêmica:
Doutor em Administração (UNB) / Período sanduíche em Massey University
E-mail:
misevero@ufg.br
Linha de Pesquisa no Programa:
Métodos Quantitativos
Área de Expertise:
Econometria e Estatística a problemas de desempenho mercadológico
Lattes:
http://lattes.cnpq.br/0865990897384538
Publicações mais recentes:
FÁVERO, LUIZ PAULO ; SOUZA, RAFAEL DE FREITAS ; BELFIORE, PATRÍCIA ; LUPPE, MARCOS ROBERTO ; SEVERO, MARCOS . Global relationship between economic growth and CO2 emissions across time: a multilevel approach. International Journal of Global Warming, v. 26, p. 38, 2022
AFONSO VIEIRA, VALTER ; AGNIHOTRI, RAJ ; DE ALMEIDA, MARCOS INÁCIO SEVERO ; LOPES, EVANDRO LUIZ . How cashback strategies yield financial benefits for retailers: The mediating role of consumers? program loyalty. JOURNAL OF BUSINESS RESEARCH, v. 141, p. 200-212, 2022
VIEIRA, VALTER AFONSO ; DE ALMEIDA, MARCOS INÁCIO SEVERO ; SCHREINER, THOMAS FRANK . Amplifying retailers' sales with a hub's owned and earned social media: The moderating role of marketplace organic search. INDUSTRIAL MARKETING MANAGEMENT, v. 101, p. 165-175, 2022