Ementas disciplinas da Linha de Pesquisa 1: Estratégia, Empreendedorismo e Inovação

Administração da Inovação (32h)

Ementa:

Definição de inovação e gestão da inovação tecnológica; Evoluções conceituais e estado da arte em inovação; Caracterização do Processo de Inovação: processos de desenvolvimento de novas tecnologia, novos produtos, processos e serviços; Estratégias de integração entre tecnologia e produto; Impactos e mensuração da inovação; Inovação aberta; Planejamento do processo de inovação; Inovação no contexto da Gestão Pública; Cultura da Inovação e Ambidestralidade Organizacional.

Referências:

BASKARAN, Shruthi; MEHTA, Khanjan. What is innovation anyway? Youth perspectives from resource-constrained environments. Technovation, v. 52, p. 4-17, 2016.

BINZ, Christian; TRUFFER, Bernhard. Global Innovation Systems — a conceptual framework for innovation dynamics in transnational contexts. Research Policy, v. 46, n. 7, p. 1284-1298, 2017.

BRANDÃO, Tiago. A inovação aberta e o “inovacionismo” contemporâneo: uma análise a partir da economia política contemporânea. Análise Social, n. 248, p. 590-607, 2023. Disponível em: https://doi.org/10.31447/as00032573.2023248.07.

BRATTSTRÖM, Anna; FRISHAMMAR, Johan; RICHTNÉR, Anders; PFLUEGER, Dane. Can innovation be measured? A framework of how measurement of innovation engages attention in firms. Journal of Engineering and Technology Management, v. 4, n. 3, p. 1-12, 2018.

CARVALHO, Hélio Gomes de; REIS, Dálcio Roberto dos; CAVALCANTE, Márcia Beatriz. Gestão da inovação. Curitiba: Aymará, 2011. (Série UTFinova).

CHESBROUGH, H. Open Innovation: Where We’ve Been and Where We’re Going. Research Technology Management, v. 55, n. 4, p. 20–27, 2012.

CHESBROUGH, H. W. Open innovation: the new imperative for creating and profiting from technology. Boston: Harvard Business School Press, 2006.

CHESBROUGH, H. W. The era of open innovation. MIT Sloan Management Review, v. 44, n. 3, p. 35–41, 2003.

COOPER, Robert G. Perspective: The stage-gates idea-to-launch process—update, what’s new, and nexgen systems. Journal of Product Innovation Management, v. 25, p. 213–232, 2008.

CORAZZA, R. I.; FRACALANZA, P. S. Caminhos do pensamento neo-schumpeteriano: para além das analogias biológicas. Nova Economia, v. 14, n. 2, 2009. Disponível em: https://revistas.face.ufmg.br/index.php/novaeconomia/article/view/434.

DÍAZ-CANEL BERMÚDEZ, M. M.; DELGADO FERNÁNDEZ, M. Gestión del gobierno orientado a la innovación: Contexto y caracterización del Modelo. Revista Universidad y Sociedad, v. 13, n. 1, p. 6-16, 2021.

DODGSON, Mark; GANN, David; SALTER, Ammon. The management of technological innovation: strategy and practice. New York: Oxford University Press Inc., 2008.

FARHANA, Mosarrat; SWIETLICKI, Daniel. Dynamic Capabilities Impact on Innovation: Niche Market and Startups. Journal of Technology Management & Innovation, v. 15, n. 3, p. 83-96, 2020. Disponível em: https://dx.doi.org/10.4067/S0718-27242020000300083.

FREEMAN, Chris; SOETE, Luc. A economia da inovação industrial. Clássicos da inovação. Campinas: Ed. Unicamp, 2008.

GIBSON, C. B.; BIRKINSHAW, J. The antecedents, consequences, and mediating role of organizational ambidexterity. Academy of Management Journal, v. 47, p. 209–226, 2004.

GOVENDER, Elisha A.; VAN DER LINGEN, Elma. Startups' innovation programmes: A food industry versus university cases. Southern African Journal of Entrepreneurship and Small Business Management, v. 16, n. 1, p. 1-8, 2024. Disponível em: https://dx.doi.org/10.4102/sajesbm.v16i1.775.

HANU, Charles; KHUMALO, Njabulo. Developing ambidexterity and resilience: The predictive role of high-performance work systems. SA Journal of Human Resource Management, v. 21, p. 1-11, 2023. Disponível em: https://dx.doi.org/10.4102/sajhrm.v21i0.2226.

HIDALGO, Antonio; ALBORS, Jose. Innovation management techniques and tools: a review from theory and practice. R&D Management, v. 38, n. 2, p. 113-127, 2008.

MARCH, J. Exploration and exploitation in organizational learning. Organization Science, 2: 71-87, 1991.

MANUAL DE FRASCATI. Metodologia proposta para definição de pesquisa e desenvolvimento experimental. OCDE, Organização de Cooperação e Desenvolvimento Econômico, 2013.

OECD/Eurostat. Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation. 4th ed. Paris/Luxembourg: OECD Publishing/Eurostat, 2018. Disponível em: https://doi.org/10.1787/9789264304604-en.

OSTERWALDER, Alexander; PIGNEUR, Yves. Business Model Generation - Inovação em Modelos de Negócios: um manual para visionários, inovadores e revolucionários. Rio de Janeiro: Alta Books, 2011.

SCHUMPETER, Joseph A. Teoria do Desenvolvimento Econômico. São Paulo: Nova Cultural, 1985.

TIDD, Joe; BESSANT, Joe; PAVITT, Keith. Gestão da inovação. 3. ed. Porto Alegre: Bookman, 2015.

Aprendizagem e Gestão do Conhecimento (32h)

Ementa:

Perspectivas teóricas da aprendizagem e do conhecimento organizacional. Teorias de aprendizagem: behaviorista, cognitivista e a discussão no contexto organizacional. Modelos de aprendizagem organizacional. Conhecimento organizacional, tipos e criação.  Fatores motivadores da gestão do conhecimento. Gestão do conhecimento baseada em processos: criação, armazenamento, transferência, aplicação, perda e retenção. Elementos da gestão do conhecimento: pessoas, tecnologia da informação e organização. Processos de aprendizagem e de gestão do conhecimento

Referências:

AJAY, K. Organizational learning, knowledge management practices and firm’s performance. The Learning Organization, p. 14-39, 2015.

ALSHUKRI, Tahir et al. The interplay of corporate social responsibility, innovation capability, organizational learning, and sustainable value creation: does stakeholder engagement matter?. Sustainability, v. 16, n. 13, p. 5511, 2024.

ALSAIED, Mohammad Khalid; ALKHORAIF, Abdullah Abdulaziz. The role of organizational learning and innovative organizational culture for ambidextrous innovation. The Learning Organization, v. 31, n. 2, p. 205-226, 2024.

ARGOTE, Linda; LEE, Sunkee; PARK, Jisoo. Organizational learning processes and outcomes: Major findings and future research directions. Management science, v. 67, n. 9, p. 5399-5429, 2021.

ARGOTE, Linda; FAHRENKOPF, Erin. Knowledge transfer in organizations: The roles of members, tasks, tools, and networks. Organizational Behavior and Human Decision Processes, v. 136, p. 146-159, 2016.

BALASUBRAMANIAN, Natarajan; YE, Yang; XU, Mingtao. Substituting human decision-making with machine learning: Implications for organizational learning. Academy of Management Review, v. 47, n. 3, p. 448-465, 2022.

CASTANEDA, D. I.; MANRIQUE, L. F.; CUELLAR, S. Is organizational learning being absorbed by knowledge management? A systematic review. Journal of Knowledge Management, v. 22, n. 2, p. 299-325, 2018.

CHILD, John; HEAVENS, Sally J. The social constitution of organizations and its implications for   organizational learning. In: Handbook of Organizational Learning and Knowledge; PART III Factors and Conditions Shaping Organizational Learning. 2001.

DRESCH, Aline; LACERDA, Daniel Pacheco; JÚNIOR, José Antonio Valle

Antunes. Design science research: método de pesquisa para avanço da ciência e tecnologia. Bookman Editora, 2015.

EASTERBY-SMITH, Mark. Disciplines of organizational learning: contributions and

critiques. Human relations, v. 50, n. 9, p. 1085-1113, 1997.

FAWAD SHARIF, Sayed Muhammad et al. Protecting organizational

competitiveness from the hazards of knowledge leakage through HRM. Management Decision, v. 59, n. 10, p. 2405-2420, 2021.

GOSWAMI, Anil Kumar; AGRAWAL, Rakesh Kumar. It’sa knowledge centric world! Does ethical leadership promote knowledge sharing and knowledge creation? Psychological capital as mediator and shared goals as moderator. Journal of Knowledge Management, v. 27, n. 3, p. 584-612, 2023.

JIANG, Zhou et al. Thriving in future work: knowledge management and

innovation perspectives. Knowledge Management Research & Practice, p. 1-12, 2024.

 LEVALLET, Nadège; CHAN, Yolande E. Organizational knowledge retention and

knowledge loss. Journal  of Knowledge Management, 2018.

 MAI, Ngoc Khuong; DO, Thanh Tung; HO NGUYEN, Dieu Trang. The

impact of leadership competences, organizational learning and organizational innovation on business performance. Business Process Management Journal, v. 28, n. 5/6, p. 1391-1411, 2022.

MAHAJAN, Vibha et al. Knowledge sharing behavior of service sector’s employees to attain sustainable development goals. Journal of Knowledge Management, v. 28, n. 8, p. 2253-2274, 2024.

MEHER, Jamini Ranjan; MISHRA, Rohita Kumar. Examining the role of   

Knowledge sharing on employee performance with a mediating effect of organizational learning. Journal of Information and Knowledge Management Systems, v. 52, n. 2, p. 205-223, 2022.

MITCHELL, Coral; LARRY, Sackney. Learning about organizational learning.                In: Organizational learning in schools. Taylor & Francis, p. 177-199. 2021

NAUMAN, Shazia; ZHENG, Connie; BASIT, Ameer A. Supervisor knowledge Hiding’s impact on employee creativity: Implications for thriving at work and future career. Knowledge Management Research & Practice, v. 23, n. 1, p. 40-51, 2025.

NIMRAN, Umar et al. Empowerment effect on competence and organizational commitments: Organizational learning culture as moderating. Multidisciplinary Reviews, v. 7, n. 2, p. 2024038-2024038, 2024.

OBESO, María et al. Knowledge management processes and organizational performance: the mediating role of organizational learning. Journal of Knowledge Management, v. 24, n. 8, p. 1859-1880, 2020.

PATKY, Jahnavi. The influence of organizational learning on performance and innovation: a literature review. Journal of Workplace Learning, v. 32, n. 3, p. 229-242, 2020.

PRENTICE, Catherine; ZEIDAN, Susan; PRENTICE, Louis. The role of knowledge sharing in organizational and individual wellbeing. Knowledge Management Research & Practice, p. 1-13, 2025.

REHMAN, Ubaid Ur; IQBAL, Amjad. Nexus of knowledge-oriented leadership, knowledge management, innovation and organizational performance in higher education. Business Process Management Journal, v. 26, n. 6, p. 1731-1758, 2020.

SHADMANFAR, Mohammed Hossain; MAKVANDI, Foad. Identifying barriers and facilitators of organizational knowledge sharing. International Journal of Innovation in Management, Economics and Social Sciences, v. 4, n. 2, p. 23-43, 2024.

SOOMRO, Bahadur Ali; MANGI, Shahnawaz; SHAH, Naimatullah. Strategic factors and significance of organizational innovation and organizational learning in organizational performance. European Journal of Innovation Management, v. 24, n. 2, p. 481-506, 2021.

ZHANG, Xiaobin et al. Inovação aberta e vantagem competitiva sustentável: O papel da aprendizagem organizacional. Previsão Tecnológica e Mudança Social , v. 186, p. 122114, 2023.

Empreendedorismo (32h)

Ementa:

Empreendedorismo como campo de estudos. Empreendedorismo, inovação e estratégia. Tipos de empreendedorismo. Empreendedores e equipes empreendedoras. Processo empreendedor. Oportunidades de negócio. Ambiente empreendedor. Impactos do empreendedorismo. Políticas e sistema de apoio ao empreendedorismo. Pesquisa em empreendedorismo. Ensino e aprendizagem do empreendedorismo. Empreendedorismo como método. Effectuation. Bricolagem.

Referências:

ALDRICH, H. E., RUEF, M. (2018) Unicorns, Gazelles, and Other Distractions on the Way to Understanding Real Entrepreneurship in the United States. Academy of Management Perspectives, 32(4), 458-472.

ALDRICH, H. E., BIRKHEAD, C., RUEF, M. (2023). Evolutionary perspectives on entrepreneurship. O. Sorenson & PH Thornton, De Gruyter Handbook of Sociology of Innovation and Entrepreneurship.

BAKER, T.; NELSON, R. E. (2005). Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative science quarterly, 50(3), 329-366.

BAUMOL, W.J. (1990). Entrepreneurship: Productive, unproductive and destructive. Journal of Political Economy, 98 (5): 893-921.

DAVIDSSON, P., GRUENHAGEN, J. H. (2022). Two types of entrepreneurship process research revisited: Solidifying the evidence and moving forward. Journal of Business Venturing Insights, 18, e00326.

DAVIDSSON, P. (2023). Making contributions: Personal reflections from the co-creative evolution of entrepreneurship research. Small Business Economics, 61(4), 1391-1410.

GARTNER, W. (1985). A conceptual framework for describing the phenomena of venture creation.  Academy of Management Review, 10 (4): 696-706.

GARTNER, W. B. (1988). “Who is an entrepreneur?” is the wrong question. American journal of small business, 12(4), 11-32.

LANDSTRÖM, H.; & HARIRCHI, G. (2018). The social structure of entrepreneurship as a scientific field. Research Policy, 47(3), 650-662.

LUNDSTRÖM, A.; STEVENSON L. Entrepreneurship Policy: Theory and Practice, New York: Springer, 2005.

MCCLELLAND, D. (1967). The achieving society. New York: Van Norstrand.

MORRIS, M. H., NEUMEYER, X., KURATKO, D. F. (2015). A portfolio perspective on entrepreneurship and economic development. Small Business Economics, 45(4), 713-728

MOROZ, P. W., HINDLE, K. (2012). Entrepreneurship as a process: Toward harmonizing multiple perspectives. Entrepreneurship Theory and Practice, 36(4), 781-818.

NECK, H. M., GREENE, P. G. (2011). Entrepreneurship education: known worlds and new frontiers. Journal of Small Business Management, 49(1), 55-70.

REYNOLDS, P. D. (2024). Gender and business creation: similarities and differences. International Journal of Gender and Entrepreneurship, 16(4), 465-499.

SARASVATHY, S. D. (2001). Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review, 26 (2): 243-263.

SARASVATHY, S. D., VENKATARAMAN, S. (2011). Entrepreneurship as method: Open questions for an entrepreneurial future. Entrepreneurship theory and practice, 35(1), 113-135.

SCHUMPETER, J. A. (2000) Entrepreneurship as Innovation. In: SWEDBERG, Richard. Entrepreneurship:  The Social Science View. Oxford: Oxford University Press, p.51-75.

SHANE, S., VENKATARAMAN, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25 (1): 217-226.

STAM, E., VAN DE VEN, A. (2021). Entrepreneurial ecosystem elements. Small business economics, 56(2), 809-832.

WIKLUND, J., DAVIDSON, P., AUDRETSCH, D.B., KARLSSON, C. (2011). The Future of Entrepreneurship Research. Entrepreneurship Theory and Practice, 35 (1): 1-9.

ZAHRA, S. A. Contextualizing theory building in entrepreneurship research. Journal of Business Venturing 22 (2007) 443– 452.

Estratégia (32h)

Ementa:

Escolas do Pensamento Estratégico. Abordagens teóricas aplicadas aos estudos de Administração Estratégica. Tópicos emergentes em Administração Estratégica.

Referências:

MINTZBERG, Henry; AHLSTRAND, Bruce; LAMPEL, Joseph. Safári de Estratégia: um roteiro pela selva do planejamento estratégico. 2 ed. Porto Alegre: Bookman, 2010.

GUERRAS-MARTIN, Luis; MADHOK, Anoop; SANCHEZ, Ángeles. The Evolution of strategic management research: Recent trends and current directions. Business Research Quarterly, v. 17, n. 2, p. 69-76, 2014.

PORTER, M.E. What is Strategy? HBR, November-December 1996.

LEIBLEIN, M.J; REUER JJ. Foundations and futures of strategic management. Strategic Management Review, v.1, n.1, pp. 1-33, 2020.

SULL, Donald; HOMKES, Rebecca; SULL, Charles. Why Strategy Execution Unravels: and What to Do About It. HBR, p. 1-10, march 2015.

GHEMAWAT, P. Managing Differences: The Central Challenge of Global Strategy. HBR, March, 2007.

JACOBIDES, M.G.; CENNAMO, C.; GAWER, A. Towards a theory of ecosystems. SMJ. v. 39, n.8, pp. 2255–2276, 2018.

KUMAR, Piyush; DASS, Mayukh; KUMAR, Shivina. From competitive advantage to nodal advantage: Ecosystem structure and the new five forces that affect prosperity. Business Horizons, v. 58, n. 4, p. 469-481, 2015.

SINGH, A.; LIM, W.M.; JHA, S.; KUMAR, S.; CIASULLO, M.V. The state of the art of strategic leadership. Journal of Business Research, v. 158, n. 1, pp. 1-20, 2023.

KAPLAN, Robert S.; NORTON, David P. Putting The Balanced Scorecard to Work. HBR, September-October, 1993.

KIM, W.C.; MAUBORGNE, R. Blue Ocean Strategy. HBR, October, 2004.

ALBERT, S.; GRZEDA, M. Reflection in Strategic Management Education. Journal of Management Education, v. 39, n. 5, pp. 650-669, 2015.

Estratégias de Marketing (32h)

Ementa:

Construção de teorias e contribuições para o conhecimento em Marketing; Marketing e Estratégia; Marketing e Novos Negócios; Experiência e Comportamento do Comprador e novas tendências em tecnologia; A nova jornada do comprador omnichannel; Respostas do comprador ao preço e promoções; Resposta do comprador ao mix de produtos e serviços; Resposta do comprador a multicanais e omnichannel; Resposta do comprador para armazenar atmosferas e apresentação on-line; Impacto de fatores econômicos, demográficos e sócio-culturais; Estratégias e tendências no comportamento de compradores.

Referências:

Ataman et al. (2010). The long-term effect of marketing strategy on brand sales. Journal of Marketing Research, 47(5), 866-882.

Bijmolt, T. H. et al. (2005). New empirical generalizations on the determinants of price elasticity. Journal of Marketing Research, 42(2), 141-156.

Colicev, A. et al. (2018). Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media. Journal of Marketing, 82(1), 37-56.

Dekimpe, M. & Hanssens, D. M. (1995). Empirical generalizations about market evolution and stationarity. Marketing Science, 14(3), G109-G121.

Edeling, A. & Himme, A. (2018). When does market share matter? New empirical generalizations from a meta-analysis of the market share-performance relationship. Journal of Marketing, 82, 1-24.

Hanssens, D. M. & Pauwels, K. H. (2016). Demonstrating the value of marketing. Journal of Marketing, 80, 173-190.]

Hewett, K. et al. (2016). Brand buzz in the echoverse. Journal of Marketing, 80(3), 1-24.

Jindal, P. et al. (2020). Marketing-mix response across retail formats: The role of shopping tri types. Journal of Marketing, 84(2), 114-132.

Katsikeas, C. S. et al. (2016). Assessing performance outcomes in marketing. Journal of Marketing, 80, 1-20.

Mizik, N. & Jacobson, R. (2008). The financial value impact of perceptual brand attributes Journal of Marketing Research, 45(1), 15-32.

Porto, R. B. & Oliveira-Castro, J. M. d. (2013). Preditores da correspondência intenção-compra: Experimento natural com reforço das marcas. Psicologia: Teoria e Pesquisa, 29(1), 61-70.

Sethuraman, R. et al. (2011). How well does advertising work? Generalizations from meta-analysis of brand advertising elasticities. Journal of Marketing Research, 48(3), 457-471.

Sheth, J. & Koschmann, A. (2018). Do brands compete or coexist? How persistence of brand loyalty segments the market. European Journal of Marketing, 53(1), 2-19.

Shugan, S. M. (2007). Editorial: It´s the findings, stupid, not the assumptions. Marketing Science, 26(4), 449-459.

Silberzahn, R. et al. (2018). Many analysts, onde data set: Making transparent how variations in analytic choices affect results. Advances in Methods and Practices in Psychological Science, 1(3), 337-356.

Srinivasan, S. et al. (2010). Mind-set metrics in market response: An integrative approach. Journal of Marketing Research, 47(4), 672-684.